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Web Survey Bibliography

Title Over the Net. Taking advantage of the Internet in radio measurement
Author Cohen, E., O'Hare, B., Jones, L.
Year 2001
Access date 30.11.2004
Abstract

This paper will cover two key steps in US radio syndicated audience measurement. One step is the first use of the internet in a production environment for any step of the measurement process, specifically the consent stage of the survey. The second step is the testing of an internet-based radio diary, or more specifically, multiple diary designs. This paper details the research behind each initiative.

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Year of publication2001
Bibliographic typeConferences, workshops, tutorials, presentations
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Web survey bibliography - 2001 (57)

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